Girls on the Run International

At a Glance

National Office: 
801 East Morehead Street Suite 201
Charlotte, NC 28202
Phone: (704) 376-9817

Elizabeth Kunz
People Served: 
1,600,000
Year Founded: 
1996
Tax ID: 
56-2201835

Focus area(s):

After-School & Out-of-School
Personal & Leadership Development
Fitness & Nutrition

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Description

Girls on the Run inspires girls to recognize their inner strength and celebrate what makes them one of a kind. Trained volunteer coaches use research-based curricula to teach foundational lessons through dynamic discussions, activities and running games. Over the course of the ten-week program, girls in 3rd-8th grade develop essential skills to help them navigate their worlds and establish a lifetime appreciation for health and fitness. The program culminates with girls positively impacting their communities through a service project and being physically and emotionally prepared to complete a celebratory 5k event.

Impact and Outcomes

100% of first time participants to the Girls on the Run program reported greater self-esteem at the end of the season than at the start.
Girls who participate in the Girls on the Run program for two or more seasons reported higher levels of physical activity and had a more positive attitude towards physical activity than girls who never participated or were new to the program.

Mission & Goals

Girls on the Run is a physical activity-based positive youth development program that inspires girls to be joyful, healthy and confident using a fun experience-based curriculum which creatively integrates running.

Girls face social pressures and conflicting messages about how they should act and who they should be. Studies show that by adolescence, girls' confidence drops about twice as much as boys'. Friendships become more complicated and challenging, girls' perception of their academic ability declines, the likelihood of anxiety and depression increases and participation in physical activity plummets.

It doesn't have to be this way.

We believe that every girl is inherently full of power and potential. As the leaders of their lives, these are the girls that will change the world.

Program

Girls on the Run inspires girls to recognize their inner strength and celebrate what makes them one of a kind. Trained volunteer coaches use research-based curricula to teach foundational lessons through dynamic discussions, activities and running games. Over the course of the ten-week program, girls in 3rd-8th grade develop essential skills to help them navigate their worlds and establish a lifetime appreciation for health and fitness. Participants develop and improve competence, feel confidence in who they are, develop strength of character, respond to others and oneself with care, create positive connections with peers and adults and make a meaningful contribution to society. The program culminates with girls positively impacting their communities through a service project and being physically and emotionally prepared to complete a celebratory 5k event.

Impact

Girls on the Run currently serves more than 200,000 girls annually in all fifty states and the District of Columbia. Since its inception in 1996, Girls on the Run has impacted the lives of over 1.6 million participants. Girls on the Run strives to make programs accessible for all girls to participate and in 2015 provided scholarship funding for 40 percent of participants nationwide.

The Girls on the Run program has been evaluated for impact since 2002. Studies showed improvement in girls' self-esteem, body image, eating attitudes and physical activity. Findings from a national evaluation showed improvement in confidence, caring, character and connection during the season for girls who had initially scored low on these life skills. An independent researcher is currently conducting a study to assess the long-term effectiveness of the program.

Growth Plan

Economic Model: A typical Girls on the Run local council manages an average budget of $100,000 and derives revenue from the following sources:

 
65-70% from program fees (Depending on the program fee charged by each council along with number of girls served, this number could vary)
15% from a combination of fundraising and 5k event sponsorships
15% from corporate and private grants
> 2% from other individual donations
The most successful councils are in communities that strongly support the GOTR program.  Fundraising, relationship building, and marketing are key skills needed to successfully deliver the program. Essential program funding is derived from a number of sources: local program & event sponsors, individual donations and grants from public and private sources.
 
Growth Plan: Girls on the Run International has experienced tremendous growth and emerged as one of the most respected developmental youth sports programs for girls in the country due to the significance of its mission, and the notable achievements of the program in a short period of time. The organization aims to continue its long record of success by permanently securing the program as a national flagship for youth development that will resonate across the United States and beyond.
 
Expansion goals are threefold:
 
To increase the number of girls served by 15% annually from 120,000 in 2012 to 183,262 in 2015.                    
To increase the number of local councils across the country by 8% annually from 202 in 2012 to 250 in 2015.
To strengthen existing councils to enhance organizational growth by increasing available resources and training opportunities for council staff by the national office.
Growth Strategies: Girls on the Run International requires $750,000 in order to facilitate capacity building, scaling and continued research. The following strategies have been identified:
 
Hire professional staff to oversee program development and evaluation
Director of Programming; to expand programming and curricula
VP of Council Operations; to oversee the formal growth strategy – i.e. metrics, milestones, guideposts for councils, proactive development
Expanded office requirements to accommodate additional staffing which will facilitate strategic plan fulfillment
Develop and implement communications strategy that elevates connectedness between GOTRI and councils
Investing in technology including marketing and IT staff
Develop toolkits and resources that support marketing, fundraising and public relations for councils
Create and communicate growth model that educates and prepares councils for scalability of program delivery through the use of educational webinars and increasing the effectiveness of the annual Summit (an annual conference designed to educate, support and provide resources for local council staff and board members)
Engage in a Longitudinal Research study to continue demonstrated effectiveness of Girls on the Run programming in teaching 8-11 year-old girls social, psychological, and physical competencies that will prevent unhealthy and risky behaviors and promote positive health outcomes (e.g., physical, mental, social, and spiritual health)

Location of Sites

National Office: 
801 East Morehead Street Suite 201
Charlotte, NC 28202
Phone: (704) 376-9817
List of locations

To make a contribution to a program site:

  1. Click on the "Make a Contribution Now" button and include the name, city and state of the program you would like to support, in the "notes" text box on the organization's donation form, if available.
  2. If a "notes" or "designation" box is not available, write the city and state on your check in the "notes" section or call the national office to designate your contribution to a local program site.

Locations in the following states:

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Financials

Most Recent Budget

Year Ended:

2017

REVENUE

Corporate Grants: 
$422,500
Foundation Grants: 
$230,000
Government Funding: 
$0
Contributions from Individuals: 
$210,300
Special Events: 
$95,000
Program Services Fees: 
$521,963
Membership Dues: 
$1,249,599
Other Earned Income: 
$603,712
Other Revenue: 
$940,000
Other Revenue (Description): 
Council Training and professional development fees: $134,850 Merchandise Sales: $348,100 Sponsorships: $492,500
Total Revenue: 
$4,273,074

EXPENSES

Salaries, Related Salaries & Professional Fees: 
$3,035,762
Occupancy: 
$242,185
Travel & Entertainment: 
$170,000
Office Supplies, Printing, Postage: 
$88,492
Telephone & Communications: 
$30,100
Payments to Affiliates: 
$538,500
Other Expenses: 
$189,974
Other Expenses (Description): 

Direct Program Cost: 


$249,716.00
Other Expenses (Description): 

Total Expenses: 
$4,295,013

NET GAIN/LOSS

Net Gain/Loss: 
$-21,939

Prior Year Actuals

Year Ended:

2016

REVENUE

Corporate Grants: 
$8,801
Foundation Grants: 
$603,364
Government Funding: 
$0
Contributions from Individuals: 
$201,576
Program Services Fees: 
$711,178
Membership Dues: 
$1,214,410
Other Earned Income: 
$577,449
Other Revenue: 
$872,693
Other Revenue (Description): 
Other Revenue: Sponsorships $530,576.00 Other Revenue: Organization Support $305,253.00 Other Revenue: Gain on Investments $36,864.00
Special Events: 
$47,959
Total Revenue: 
$4,237,430

EXPENSES

Salaries, Related Salaries & Professional Fees: 
$2,514,177
Occupancy: 
$211,758
Travel & Entertainment: 
$178,723
Office Supplies, Printing, Postage: 
$100,406
Telephone & Communication: 
$26,250
Payments to Affiliates: 
$375,086
Other Expenses: 
$211,904
Other Expenses (Description): 

$249,716.00 Other Expenses (Direct program costs): $490,270.00
Total Expenses: 
$3,618,304

NET GAIN/LOSS

Net Gain / Loss: 
$619,126

Major Funders

Major Funders that support Girls on the Run International include:

 

Athleta

Cigna

Fox Sports Supports

Gamma Phi Beta

Smartwool

ASICS